bride of frank aob1

what about the film makes it fit within the horror genre? could we argue for it to fit into another genre? Each genre has its conventions and horror films usually have a central villain, fear, violence, blood, supernatural events, and sexual references. This film has a villain as it is Frankenstein's monster and the village people are scared of him and the audience would experience the same emotions as the village people as the monster terrorizes the people. As this is an old movie it is based on a book like other horror movies of its time and these books usually fit into the Gothic horror genre which is often set in Victorian times which is the time the books were writen and have religious themes and iconic settings.
The film has some light humorous jokes in some of the less scarier scenes for example the scene with the blind man the monster discovers smoking and learns how to use a cigar replying to the blind man "goooood"

Also the film deals with science and uses the idea that you can revive a dead body so can be seen as a SI-FI movie.
who produced the film and what were the circumstances in which it was made?

The studio had considered the idea of making a sequel to the original Frankenstein as early as the preview screenings of the film, the changing of the original ending to allow for Henry Frankenstein's survival. The screenwriter wrote a treatment called The New Adventures of Frankenstein – The Monster Lives! but it was rejected in early1932. Another writer called Tom Reed wrote a treatment titled The Return of Frankenstein. It was accepted in 1933, so Tom Reed wrote a full script. The script passed review but James Whale, the director, did not like it so in 1934, Whale had John Balderston write another.

from a modern day viewpoint how do you feel about the film?
with the advance in technology the film seems laughable to an audience of today as we see that the effects are unrealistic compared to a film of today. this makes the film seem like its part of the comedy horror sub-genre there are a lot of modern horrors that are purposely made with humor. These films are sometimes spoofs to older films such Frankenstein or Dracula, an example would be Shaun of the dead which is a spoof of George A Romero's dawn of the dead and takes the plot and creates a similar story with comical references to the original.

what are the links to the social / technological environment are there?
the film was made when predictions of technical advances of science was in the news so the plot refers with the thought that it was possible to revive a dead body. Also the director was openly gay so gave the film homosexual references.
how would the audience of the 1930's enjoyed the film?
back then they did not have television so regular visits to the cinema was seen as a popular social event that everyone took part in.
what is the benefit of genre to the audiences? genre allows audiences to pick out the film they like by understanding the themes of a genre so if a peoson likes gun fights and explosions they will look for an action film. by this the audience knows what to expect and if a film does not meet the expectations of the audience then the film will not be popular.
what is the benefit of genre to producers? with genre, producers can make a number of successful films that have a similar narrative and style. This makes it easier for producers as they don't need to think of a unique story for every film they make. Also the audience will see one film and others like that film so the producers will attract more audience with the themes that come with genres. This means that film makers can use the same story over and over in a form of sequal or remake and therefore the success of the first film will be repeated.